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As I already alluded to my internship at Lenzing Fibers Shanghai in recent posts I would like to go into further detail concerning job-related tasks by this post.

My presentation in .pdf f.y.r.: michael-eichinger-in-shanghai

After I gave the staff at LFS a short ppt presentation about myself, family, friends, hobbies, Austria and its geographical core position in Europe (respectively to emerging markets in CEE), my studies and the little trading company (ODEM | my mother set up in Austria, I immediately received my Chinese nickname 小麦 (xiaomai: little Mike). That’s tradition in China to address the daughter or son with the prefix 小 (xiao: little). Similarly the parent generation receives the prefix 老 (lao: old (respectfully speaking)). To give an example my father would be called “laodi” (Dieter Eichinger).
The nickname mainly originated from Peter Gao who is responsible for the Sales at LFS.

He introduced me to the Business Plan and vision of the office and we also discussed differences between the ways of doing business in China and Europe. As it is a short time for me joining LFS he integrated me into an existing project which is all about customer acquisition to be precise developer acquisition. So my tasks will consist of supporting Aurora (responsible for Marketing) in customer visits and the following reporting. This is quite interesting especially for me as it enables the opportunity of seeing different places even outside of Shanghai and getting a glimpse of doing business in China.
This topic, precisely the comparison of the two different management styles of course needs deeper research and further elaboration. If workload allows it I will manifest my observations and go into more detail.

View from the office building (23rd floor) not far away from the People’s Square.

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Dear Visitor(s),

The main task of this blog is to express and manifest thoughts, opinions & pictures of the experiences during my 6-month China trip, starting in Shanghai.

The Bund Of Shanghai

The Bund Of Shanghai

Mainly I want to dedicate this blog to my family who opened up the opportunity for me to visit such an interesting country, and all my friends who hopefully frequently visit it and leave some comments.

祝你们好 (all the best),


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